Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.

Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.

My services

Heres how I can help bring your vision to life:

Web Design

Crafting visually appealing, user-friendly designs that reflect your brand. From wireframes to final prototypes, every detail is considered.

UX/UI Design

Designing intuitive user interfaces and seamless user experiences to enhance engagement and usability.

Service Design

Providing expert advice and actionable insights to help you plan and execute your design projects effectively.

My toolkit, your advantage

See how my expertise with these tools drives better results.

Adobe Creative Suite

Leading design tool

90%

Figma

Design tool Ux/Ui

70%

AI Agents

Automates, ideates, adapts experiences.

60%

AI Agents

Automates, ideates, adapts experiences.

60%

AI Agents

Automates, ideates, adapts experiences.

60%

2026

2025

2024

2023

2022

2021

2024

My journey through design

Explore the academic journey that has shaped my perspective, skills, and growth as a designer.

Master’s in Digital Product Design (UX/UI)

IED

2025- Current

Multimedia and Digital Arts

Universidad Católica de Valencia

2021-2025

Graphic Design

Nazareth College NY

2024

Hello there
I’m Paula Ribera

I’m a designer shaped by creative and digital environments, curious about how emerging technologies can reshape the way we see, feel and interact with visual experiences. I like working at the edge between function and expression, where ideas are still a bit messy and design helps bring clarity.

I’m organised and reliable but not rigid. I adapt quickly, enjoy collaborative chaos, and tend to do my best work when things are moving fast and not everything is fully defined yet. I care about making things feel simple, intentional and human, always making sure design decisions actually serve a purpose rather than just looking good.

I’m a designer shaped by creative and digital environments, curious about how emerging technologies can reshape the way we see, feel and interact with visual experiences. I like working at the edge between function and expression, where ideas are still a bit messy and design helps bring clarity.

I’m organised and reliable but not rigid. I adapt quickly, enjoy collaborative chaos, and tend to do my best work when things are moving fast and not everything is fully defined yet. I care about making things feel simple, intentional and human, always making sure design decisions actually serve a purpose rather than just looking good.

I’m a designer shaped by creative and digital environments, curious about how emerging technologies can reshape the way we see, feel and interact with visual experiences. I like working at the edge between function and expression, where ideas are still a bit messy and design helps bring clarity. I’m organised and reliable, but not rigid — I adapt quickly, enjoy collaborative chaos, and tend to do my best work when things are moving fast and not everything is fully defined yet. I care about making things feel simple, intentional and human, always making sure design decisions actually serve a purpose rather than just looking good.